Fourth issue

Hello.
again.

A quick one, because October is busy and so am I.
Freddie Foxwell - Chief of Entertainment presenting FreightFox freight intelligence newsletter

Diwali is in November this year, which makes October the month everyone rushes stock out the door. So the trucks are busy. The Kharif harvest is moving at the same time, so now the trucks are very busy.

And while the trucks were busy, finance closed the half-year books. Somewhere, someone is looking at September’s freight bill right now. Probably frowning.

That frown is what this issue is about: what the peak is quietly costing you, and what’s worth fixing once things slow down in November.

Let’s get into it.

‍

Freddie Foxwell

Chief of Entertainment, FreightFox
Freddie's Field Notes

Freight rates usually ease after Diwali. Your contract won’t notice unless you ask.

Right now, truck rentals are higher than last year on every major trunk route in Shriram Finance’s latest bulletin.

That’s normal for peak season. So is what usually follows. Diwali passes, trucks start hunting for loads, and rates ease.

Here’s the part nobody likes hearing. Lower rates don’t reach you on their own. Your transporters won’t call to offer a discount.

Nobody calls a fox to say dinner just got cheaper, either. You go and sniff it out yourself.

It’s an easy step to skip. A freight RFQ usually means weeks of calls, emails and spreadsheets, so renewing last year’s rates feels like the sensible shortcut. That’s how a peak-season price ends up running your lanes all year.

FreightFox cuts that RFQ from weeks to days. You invite your own transporters, collect quotes through Excel or the portal, and compare them lane by lane on rate, transit time and SLAs. You also see how many transporters are bidding on each lane and how far apart their prices are, so you know exactly where to push.

3-5%
better freight rates for Atul Limited, after expanding its transporter network on FreightFox
Rather see it on your own lanes? Book a 30-minute demo →
The Number That Bugged Me

The e-way bill record just got broken. I have one question about yours.

141.53 million
e-way bills, September 2026
The latest numbers are in. That’s how many e-way bills India generated in September, the most ever in a single month.

An e-way bill is needed when goods worth more than ₹50,000 move, and some states set a higher limit for movement within the state. So if the roads felt crowded lately, you weren’t imagining it.

Break it down and it’s about 3,300 e-way bills every minute, day and night. That’s faster than I eat biscuits, and I’ve practised.

Here’s what bugged me. Every one of those bills knows where the goods started, where they’re going and, usually, which truck is carrying them. Yet when a shipment runs late, a lot of teams still find out the old way: someone picks up the phone and asks, “Where is it?”

So, my question. Out of your share of that 141.53 million, how many arrived late? If finding the answer takes a week of phone calls, that’s the peak quietly costing you.
Foxwell Explains

Finding a truck is easy. Knowing which truck needs you is the hard part.

This month’s term: logistics control tower.

Ask a logistics head where a truck is, and they’ll find out in a few minutes. One call to the transporter, done.

Ask which of today’s trucks need attention, and the answer usually arrives later, from someone else. The plant, when the raw material hasn’t shown up. The customer, when the delivery slot has already passed.

A logistics control tower closes that gap. It checks every trip against its plan, meaning the expected arrival, the SLA and the unloading slot, and flags the ones going off course early. Your team still makes the calls. The control tower just tells you which calls to make first.

It’s how my nose works, really. I don’t sniff every tree in the forest. I go straight to the one that smells wrong.

It also catches something plain tracking misses. When a truck gets stuck for a day, its e-way bill keeps ticking. Validity is fixed by distance, one day for every 200 km or part of it, for regular cargo. Once it runs out, an extension is allowed only within eight hours of expiry, under Rule 138(10) of the CGST Rules. A control tower flags it while there’s still time.

Remember those 141.53 million e-way bills? This is where a few of them expire without anyone noticing.

~20%
improvement in SLA adherence, what enterprises see with FreightFox
We followed one shipment through a control tower, start to finish, in a recent blog.
30 Seconds With Nitish

Nitish wrote a whole article about one truck that waited three hours. I asked him why.

Diagram titled “One event. Four different stories” showing a truck waiting three extra hours at a dock, interpreted differently by four departments: Operations sees a normal delay, the carrier considers it detention, Accounts Payable flags an unrecognized invoice line item, and Finance sees a disputed charge awaiting resolution. The diagram illustrates how different teams can interpret the same event differently despite agreeing on what happened.

Freddie Foxwell × Nitish Rai, Founder & CEO

00:30
FREDDIE:

Peak season means trucks waiting at docks. You wrote an entire piece about one truck that waited three extra hours. Bit dramatic?

NITISH:

Not when four teams tell four different stories about the same three hours, and none of them are wrong.

FREDDIE:

Then someone just needs to sit down and check the invoice properly.

NITISH:

That’s what everyone does, and it’s the symptom. Every system was built to answer its own question: the TMS, the transporter’s billing, the ERP. Nobody built them to agree with each other.

FREDDIE:

Surely AI fixes that.

NITISH:

Not on its own. If your systems don’t agree on what “detention” means, AI just gets it wrong faster, and sounds very confident doing it.

FREDDIE:

So what should people actually do?

NITISH:

Agree on the words before you automate anything. Start with the four that cause the most trouble: carrier, detention, approved and rate.

Translation, for those of you who skimmed: freight invoices don’t go wrong because people are slow. They go wrong because your systems don’t agree on what the words mean. Fix that first, and the detention bills that land after Diwali will actually make sense.
Sniffed Out

Five things that happened while everyone was busy loading trucks.

The GST Council has recommended that trucks be stopped only on specific intelligence, and only by the supplier’s or recipient’s state.

It still needs CGST Act amendments, so drivers will have to wait a little longer to stop waiting. Read more →

The Cabinet approved a new national authority to plan all transport together, using e-way bill, FASTag and GPS data.

Someone in Delhi also wants everything on one screen. Read more →

PM GatiShakti turned five, having evaluated over 400 infrastructure projects worth roughly ₹20 lakh crore.

More roads planned than I’ll ever walk. Read more →

Blue Dart will raise domestic tariffs by 9% to 12% from 1 January 2027, depending on product and shipping profile, reports say.

Customers who sign up from 1 October to 31 December 2026 are exempt, subject to its terms, so loyalty is billed at full rate. Read more →

Indian Railways loaded 6% more freight in September, with foodgrain up 25%.

So the Kharif harvest isn’t only taking your trucks. Read more →
Ask Freddie

Someone wants peak season to stop surprising them. I have notes.

“Every year, peak season catches us off guard, and every year we say next year will be different. How do we actually make it different?”

asked by someone who has said “next year will be different” at least four times

Start by writing down what broke, while you still remember it. Right now, everyone on your team knows which lane was a mess. By January, “that lane was terrible” turns into “I think it was fine?”

You only need three things on that list: which lanes ran late and by how much, which transporters turned down loads when you needed them most, and where trucks waited longest to load or unload. Those three answers settle most of next year’s planning arguments before they start.

Do it in the first week after Diwali. Any later and everyone’s on leave, including their memory.

Got a question? Just hit reply. I answer everything eventually, usually right after a nap.

Follow me on LinkedIn!
Still posting. The marketing team has stopped asking whether I’m a phase.

If you’re new here, I post about freight, fuel and the occasional opinion nobody asked for. If you’ve been around a while, thank you. You’re the reason I got a second hoodie.
Come say hello →
FreightFox - AI Powered Transportation Management System and Supply Chain Platform
Freddie 🦊
Chief of Entertainment, FreightFox

P.S. The team’s off to a summit. I wasn’t invited.

The FreightFox team will be at the 20th Procurement Excellence Summit & Awards on Tuesday, October 27, at the Taj MG Road, Bengaluru. Freight procurement is a big part of the procurement conversation, and we’d like to be part of it in person.

If you’re attending, come find the FreightFox stand. Bring the questions you’d normally save for a demo call. Or just ask the team about me. They love that.

See what’s on at the summit →
You're getting this because you care about freight, or because you met a fox at a conference.
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